McLaren ‘720S’ Premiere

Just a week after its debut at the Geneva Motor Show, the McLaren 720S made its first ever Asia Pacific premiere in Singapore. Over 500 guests graced the event, including Mr Peter Lim, shareholder of the British automobile. The event highlighted the sophistication of McLaren’s design and commitment towards aerodynamics efficiency that manifested their high-performance DNA today.

Client

McLaren

Agency

MLA Special Events

Venue

Marina Bay Sands Expo and Convention Centre

Categories

  • Events & Exhibition
  • Brand Activation

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

A large circular stage covered in full lamination was built to elevate the car model. Presenting the new series, overhead spaces were fitted with spotlights from all angles, reflecting the glossy finish of the McLaren 720S.

“The grand platform and overhead show lights presented the McLaren in it’s full allure.”