Japanese multinational cosmetics and beauty company, KOSÉ, unveiled its latest products and innovations with an exhibition booth at the highly anticipated TFWA Asia Pacific Exhibition 2023, a leading trade show in the duty-free and travel retail industry. The team at Dezign Format was entrusted with the build of KOSÉ’s exhibition booth, including the interior of the showcase which encompassed various shelving units, acrylic product risers, and an exterior puff wall.
To achieve the intricate curvatures of the silver geometric puff panels, the team paid keen attention to craftsmanship, quality and the details of the build. The combination of puff panels and KOSÉ’s backlit metal logo created a prominent visual, emanating a sleek and contemporary aesthetic. With the use of overhead track lights, the booth was enveloped in a warm and inviting glow, creating a harmonious and cohesive look.
“An enclosed booth was fabricated with the use of modular wall panels in matte white, providing an accommodating space that spanned 204 square metres in total.”
The booth boasted an exquisite marble-patterned vinyl floor sheet, completed with soothing matte white walls that complemented the overall ambience of the space. Featuring products from the brand’s premium skincare lines, DECORTÉ and SEKKISEI, the space was fitted with bespoke visual merchandising displays that included illuminated shelvings finished in a matching matte white hue, visually accentuating the products on display.