IWC Schaffhausen’s event, held in partnership with Swiss Watch Gallery, celebrated the grand ceremony of it’s Pilot’s Watches Exhibition in Malaysia with a breathtaking aviation-inspired cocktail event. Over 250 distinguished guests, clients, partners, celebrities and watch connoisseurs were greeted with a life-sized monument of the Silver Spitfire model as they graced the event to celebrate the launch and learn more about IWC’s aviation history.
Pavilion, Kuala Lumpur
- Events & Exhibitions
- Brand Activation
- Installation & Dismantling
- Project Management
The multi-faceted exhibition displayed all watch pieces and creations in well lighted, sleekly designed and thematic showcases. Featuring the star pieces officially launched during the event, “Spitfire” and “Top Gun”, this was definitely an iconic exhibition on the list.
“A grand life-sized replica of the Silver Spitfire stood out in the center of the luxury mall.”