Estée Lauder #PureColorPlayRoom

Being one of the leading brands in Skincare and Lipstick with innovative products such as Bronze Goddess Powder Bronzer, and Modern Muse Eau de Parfum Spray, the #PureColorPlayRoom Global Make-Up Artist (GMUA) event presented 3 global make-up artists to offer personalised makeovers for customers reflecting this season’s signature looks. With their professional expertise, the artist took visitors through a detailed explanation on achieving the best make-up looks.

Client

Estée Lauder

Venue

Paragon 

Categories

  • Retail & Visual Merchandising
  • Brand Activation

Scope

  • Conceptualisation
  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

With the use of bright and stimulating shades of hot and neon pink design, shoppers would definitely not miss the event. Tha layout of the event was made open-concept to maximise flow of traffic and the use of space. To make the event more enticing, it comprised make-up launches, personalised products and also an interactive gift vending machine that dispenses unique gifts for customers. 

“The eye-catching hot pink theme spiced up the atmosphere.”

“The spatial planning and the layout was designed for greater movement and interactions.”