CNB Drug Victims Remembrance Day Exhibition

The Drug Victims Remembrance Day travelling exhibition held at Ngee Ann City Civic Plaza was outfitted to house an immersive showcase area and a stage within an outdoor pavilion, guiding visitors through an educational exhibition on drug awareness and abuse. Inspired by the colours of the anti-drug ribbon, the exhibition design featured a turquoise colour scheme, equipped with interactive screen panels and informational standees to present a thematic experience.

Our in-house curation team has assisted with the production of multimedia content showcased throughout the exhibition. This included interviews and personal stories of drug abuse victims, holographic projections acting as characters in the immersive home experience and animated graphic data displays.

The immersive section of the exhibition invited the public for a walk-through of a life-sized stylised flat, where digital characters shared personal stories about their lives in distress. The themed exhibition included a replica of a house, with fully furnished living rooms accessible through a lift landing zone.

Venue

Ngee Ann City Civic Plaza 

Scope

  • Content Creation
  • Fabrication
  • Installation and Dismantling
  • Project Management

“A one-of-a-kind immersive visual and auditory journey where public could step into the houses of drug victims and their families, and experience the realities of drug abuse in households.”

Roving exhibitions include: Waterway Point, Paya Lebar Quarter, Suntec City, Compass One, JEM, Jurong Point, Heartbeat @ Bedok.

The interior of the home showcase was completed with teal-tinted LED lights as a reference to the disquieting and unsettling atmosphere within families that suffer from drug abuse. Visitors walked through the life-sized replica of a household, constructed and outfitted after a local home in Singapore. Holographic panels served as an interactive element in the rooms, showcasing family members in a state of distress and worry.

Sensorial displays presented real drug samples behind transparent acrylic domes, allowing visitors to engage in safe experiential learning. Visitors were taught to identify drugs by their appearance and scent, equipping them with the knowledge to protect themselves and their loved ones from potential drug abuse. Faux versions were also exhibited, providing effective visual aids to the informative displays.