Celebrating the innovation of Japanese beauty and science, DECORTÉ unveiled its latest UV Comfort Sunscreen pop-up store at Guoco Tower Urban Park, introducing its newest additions to the collection through an intuitive brand activation experience.
Composed of a series of curved panels arranged to form an open-layout circular pavilion, the pop-up store created an inviting spatial experience, enhanced by bold red and white accents, translucent surfaces and large-scale visual graphics. Within the pavilion, a product showcase zone at the heart of the space featured a composition of visual merchandising displays arranged at varying heights, creating a dynamic and layered presentation that highlighted the collection.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The pop-up brand activation transformed the outdoor setting into an engaging beauty destination, inviting visitors to experience DECORTÉ’s latest sunscreen innovation up close while discovering the brand's signature skincare philosophy.”
