Concours d’Elegance Singapore 2026, the world’s first immersive Concours, brought together rare classic and collector automobiles set against dynamic digital projections at IMBA Theatre. Through immersive event exhibition design, the space at IMBA was transformed into an engaging platform for automotive culture, craftsmanship and storytelling.
From timeless automotive icons to modern supercars and hypercars, visitors were invited to experience exceptional craftsmanship, automotive history and the latest advancements in high-performance technology. With a unique selection of cars on display and curated motoring experiences, the event exhibition offered a journey through the past, present and future of automotive design.
The team at Dezign Format was honoured to co-organise the event alongside Hustle & Bustle Group (H&B) and the Malaysia and Singapore Vintage Car Register (MSVCR), bringing together our expertise in immersive experience design and experiential event production.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“Through thoughtful experiential event production, minimal yet refined bespoke carpentry elements were integrated across the space to create distinct display areas, guide visitor flow and keep the automobiles at the centre of the experience.”
As the official venue partner, IMBA Theatre provided the ideal setting for the experience, with immersive digital projections transporting the historic automobiles across continents and through the diverse landscapes of the legendary Grand Touring routes.
Together, the physical build, digital environments and curated experiences came together to provide a distinctive showcase, creating an engaging immersive experience design that brought the story of each automobile to life.
