One of the most anticipated immersive pop-up experiences of the month, Cj Hendry’s Flower Market made its Southeast Asian debut at IMBA Theatre in Gardens by the Bay. An original concept by Australian contemporary artist Catherine Jenna Hendry, Flower Market Singapore featured over 30 plush renditions of floral varieties, including 8 exclusive designs inspired by Singapore’s native flora.
Reimagining a traditional flower market, the event exhibition invited visitors to handpick their own bouquets from thousands of plush blooms. Extending beyond the indoor showcase, the floral installations continued outdoors, where vibrant bloom displays adorned the facade of IMBA Theatre.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“Flower Market Singapore captivated art enthusiasts, families, and visitors seeking a memorable, experiential event encounter by reimagining the familiar act of flower shopping as an interactive art experience.”
The event exhibition transformed the gallery into a large-scale immersive environment, inviting visitors to engage with art through touch, exploration, and personal expression. Attracting more than 70,000 visitors, the immersive experiential event presented art in an accessible and engaging format, inspiring audiences of all ages to connect with creativity beyond the boundaries of a traditional gallery setting.
