The latest Blunies pop-up brand activation brought a playful product discovery experience to the outdoor plaza at Guoco Tower. Finished in soft pastel colours aligned with the brand’s identity, the space combined an open, welcoming layout with bespoke visual merchandising displays and counters showcasing Blunies products and exclusive merchandise.
At the front of the brand activation experience, a handcrafted sculpture of the Blunies’ mascot was displayed on a raised platform, with carefully finished details capturing its playful character. A curved branded backdrop with a raised logo, both finished in matching woodgrain, completed the inviting setting for visitors to explore the world of Blunies.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The visual merchandising displays, sculptural elements and branded detailing came together to translate Blunies’ visual identity into an engaging brand activation experience.”
