In the last two years, the event scene has changed tremendously given the rise of virtual and hybrid settings and audience engagement tactics which have evolved along with it. Now…
Introduction Today, consumers are spoilt for choice when it comes to selecting products and services on the market. Imagine purchasing a smartphone: a myriad of options are readily available, from…
At the heart of every good marketing strategy lies impeccable branding that employs the values, persona and identity of the brand and helps it rise above the competitive market. All…
The retail industry is undergoing major transformations as technology continues to advance and shape the consumer landscape dynamically. However, the primary objective of a successful retail strategy hasn’t changed: to…
Nobody knows when the Covid-19 pandemic will subside but we do know that virtual events are increasingly on the rise now. However, how much can they really resemble the physical…