Bringing Graphic Rewilding’s global art project to Singapore, Bloomyard presented a larger-than-life garden-themed immersive experience, transforming the gallery space at IMBA Theatre into an oversized botanical world through bold imagery, colour, and scale. Created by artist duo Catherine Borowski and Lee Baker, the event exhibition design reimagined their distinctive art language into an expansive play setting, surrounded by Graphic Rewilding’s signature blooms.
Vibrant and immersive, the visual narrative of Bloomyard unfolded from the floral archway, with vivid botanical imagery extending across the surfaces and into bespoke activity areas, including table tennis and a golf course. Magnifying the intricate details of a garden landscape, the experiential event invited visitors to explore a series of interactive installations, complemented by The Bloomery café, which extended the experience beyond play.
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- Fabrication
- Installation and Dismantling
- Project Management
“The event exhibition design leveraged interactive play, placing familiar recreational activities within a vibrant, garden-like landscape framed by monumental florals and nature-inspired elements.”
With installations spanning London, New York, Berlin, Shanghai and beyond, Graphic Rewilding’s work in immersive experience design takes on a distinct theme with each iteration.
Bloomyard was an exclusive experiential event in Singapore, featuring an urban garden installation made for play. Created to engage visitors of all ages, the event exhibition design invited audiences to experience art through movement, interaction and active exploration, transforming the traditional gallery experience into an open, playful environment.
