Brand Activation

People may forget the date, music, and experience, but never the emotions. We help companies market and showcase their brand and projects through fully customised concepts and solutions. We believe effective brand activation is the ability to build lasting connections with audiences through experiential design, marketing, and immersive experiences.

We study your brand to bring out your story

Successful brand activation campaigns today are created with strategies that inspire and attract target audiences. After all, we would remember inclusive experiences and interactive moments.

Brand activation incorporates captivating visual presentations such as enticing exhibition booths and pop-up store displays, alongside immersive experiences. We bring your audiences to a journey of emotions through creative conceptualisation and usage of various multimedia mediums across our build. With our extensive design and build solutions, our team helps clients to successfully launch brand activation campaigns that engage audiences and foster brand loyalty.

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Dezign Format Brand Activation La Mer Private Event
Identifying key business objectives and target audiences.
Strategising experiences to drive maximum engagements.
Evoking emotional engagements through experiential brand activation.

About
Brand Activation

Brand activation refers to a marketing strategy aimed at increasing brand awareness, visibility, and engagement among target audiences. It entails a process of building your brand's image and engaging with audiences in a way that fosters brand loyalty, generates excitement, and drives desired actions. Successful brand activation techniques involve creating tailored campaigns that forge deep emotional connections and foster engaging conversations through impactful and creative storytelling strategies.

Brand Activation Services

Brand activation encompasses a wide range of strategies and tactics, including experiential activations, product launches or sampling campaigns, each offering unique opportunities to immerse your audience.

Product Launch

Product launch campaigns strive to captivate the audience with the use of enticing interior and window showcase displays, announcing the debut of a new product.

Pop-Up Store

One of the most popular brand activation strategies, pop-up stores offer brands a unique opportunity to immerse the target audience in a diverse range of multisensory experiences.

In-Store Activation

In-store retail activations present an innovative approach by introducing appealing visual displays within existing stores, effectively engaging shoppers and enticing them to make purchases.

Sampling Campaign

Product sampling campaigns serve as a valuable strategy for brands to enhance their visibility by offering the audience a unique experience of the products.

Industry Events

Industry events provide brands with a unique platform to increase their visibility while at the same time showcasing products or services and connecting industry leaders and partners.

Brand Activation Projects

With years of conceptualising brand activation projects in Singapore and abroad, we create experiences to strengthen brand positioning and engagements.

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BRAND ACTIVATION

La Prairie Cobalt House

Set in a heritage shophouse, a two-storey event studio house was outfitted to host an exclusive Cobalt House brand experience by La Prairie.
BRAND ACTIVATION

La Mer MIRACLE UNVEILED: The Alchemist’s Atelier

Unveiling the iconic Miracle Broth, the renowned luxury skincare and cosmetics line, La Mer, held an exclusive brand activation experience.
BRAND ACTIVATION

Gucci Flora Gorgeous Magnolia Pop-Up

Gucci Flora Gorgeous Magnolia Brand Activation Pop-Up embodied the vision of the latest addition to the #FloraFantasy fragrance collection.
BRAND ACTIVATION

The Macallan ‘M Collection’

As part of the release of 'The M Collection', The Macallan presented an exclusive multi-sensory pop-up experience, remarked for its custom-made facade design and interior fit-out features.
BRAND ACTIVATION

Cartier ‘Into the Wild’

A travelling brand activation experience 'Into The Wild' by Cartier, relished the visitors in an immersive experience through the history of the jeweller’s signature artistry emblem, The Panthère.
Brand Activation

IWC 150th Anniversary Exhibition

In celebration of its 150th Anniversary, IWC Schaffhausen hosted a retrospective exhibition which was fitted with a bespoke set-up dedicated to the most precise pieces of all time.