Prada ‘Tropico’

All in for a summer vacation, Prada’s Tropico experiential pop-up concept store at ION Orchard showcased its latest island-inspired collection in an array of bold and vibrant colours. Inspired by a landscape of a tropical forest, a tree with a crown of colourful bucket hats growing like leaves set the mood for all shoppers as they explored the space. 

With visual merchandising displays decked in striking bright green, minimalist white shelvings were designed to display the capsule collection in its full glory. The use of fabric lightboxes brought about a softer touch in the set-up to enhance the shopper’s impression of Prada’s comfort wear.