Prada Glow was a traveling campaign that first debuted in Paris, featuring a series of contemporary pop-up store experiences accented with incandescent amethyst and intergalactic silvers. The campaign made its way to nine iconic cities, including Bangkok and New York.
At the heart of the Prada Universe stood the fulcrum of the pop-up store—a 10-meter-tall trellis adorned with Prada logos interlaced in prismatic shapes, constructed with polished silver bars.
Client
Prada
Venue
Paragon
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
The combination of alluring chromatic lights and the use of essential lines created an ultra-modernistic space that accentuated the sophisticated brand and drew audiences into exploring its equally offbeat yet timeless silhouette pieces designed in embellished purism. Fabricating strong geometric designs with an elaborate play on light and shadow involved precision in achieving architectural and technical accuracy, which only experienced craftsmen delivered.
“The combination of alluring chromatic lights and use of geometric lines creates an ultra-modernistic space that accentuates the sophisticated brand”
“Fabricating the illuminated tower with prismatic motif requires intricate craftsmanship and precision to achieve architectural and technical accuracy”
