Held within an industrial estate, the private launch of the new Eau de Parfum, Gentleman Society, by Givenchy fused bold interior aesthetics with chic set decor. Following the key visuals of the brand activation campaign, the settings of the event incorporated the use of multiple materials and finishes across the venue.
The entrance backdrop comprised corrugated metal partitions coated with silver spray finishing and a frame, accenting the lighted monogram logo of the brand in the centre. Featured across the venue, the corrugated panel was installed along the main wall and paired with matte black podium displays. Each individual podium showcased a sleek fragrance bottle that was displayed on a custom-made riser with a silver hairline laminate finish.
Client
Givenchy
Venue
Cargo39
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The experiential marketing elements of the experience included a tag wall display placed next to the campaign visual.”
