Indulging in the warm hues of summer, Italian luxury fashion house Fendi’s pop-up concept store at ION Orchard showcased its latest Astrology Capsule collection, featuring a selection of ready-to-wear pieces, bags, footwear, and accessories.
The platform boasted an exquisite straw-patterned carpet in a neutral colour, completed with oak wood beam structures that complemented the theme of the pop-up. In line with the overall aesthetic, bespoke illuminated shelvings and showcase display counters were fabricated in a matching wood grain textured finish. To accentuate the products on display, the arches of the shelving units were fitted with flexi neon light strips, precisely angled at 45 degrees, casting an alluring glow on the collection.
Client
Fendi
Venue
ION Orchard
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
At the heart of the pop-up, cherry wood slats were individually positioned in both vertical and horizontal orientations against the curved larch wood laminate, creating a striking visual impact of the recessed Fendi logo. Overhead, red and white striped canvases were joined together and draped across the matte flat bars to form a gable roof design, adding a playful contrast to the pop-up. To complete the look of the space, a three-dimensional Fendi logo was crafted in a matching striped pattern and mounted onto a clear acrylic panel to create a levitating illusion.
“Inspired by the elements of the Mediterranean beach lifestyle, the carpentry of the pop-up was completed in wood tones, evoking a sense of natural warmth and rustic charm.”