Offering an exclusive beauty experience, the House of Dior unveiled its latest Dior Addict Lip Glow collection through a curated pop-up activation. Comprising multiple touchpoints, the pop-up featured a range of experiences housed within an open-concept space, including a bespoke vanity area and an interactive product showcase zone.
The facade of the pop-up resembled the silhouette of the iconic collection, with the space decked in vibrant hues of pink and accents of metallic silver. Completing the visual presentation, circular cantilevered product display shelvings were illuminated with ambient lighting, creating an elegant yet functional showcase.
Client
Venue
- Central Park Mall (Indonesia)
- Raffles City (Singapore)
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The pop-up featured a range of experiences alongside a vibrant interior fit-out, inviting guests to discover, experience, and celebrate the artistry of Maison's iconic collection.”
