The highly anticipated brand activation for the new Rolls-Royce Black Badge Spectre, crowned the most powerful Rolls-Royce ever, was presented within the new lifestyle enclave, New Bahru. Envisioned through the lens of experiential design, the activation space was fully clad to create an ambient, immersive experience, set in a predominantly black palette accented by neon fuchsia touches in both lighting and spatial details.
Guests entered through a dark-hued reception passageway that led to a statement photo wall composed of layered panels finished with cement paint texture. Beyond the photo wall, the Maze area guided guests toward the event’s focal point: the Spectre Lounge, immersing guests from within.
Client
- Untold By Atlas
- Big J Asia
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The Black Badge Spectre took the centre stage in a bold and elegantly curated event that highlighted its opulence and cutting-edge design.”
