Mercedes-Benz is a German automotive brand known for producing luxury and commercial vehicles. The C-Class series has proven its popularity with every successful launch.
Client
Mercedes-Benz
Agency
FIRST Agency
Venue
Infinite Studios
Categories
Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
This massive launch featured the brand-new C-Class series, with a variety of new enhancements. The vehicle took on a new look, with redesigning work at the front, as well as both the headlamps and tail lamps. The electronic architecture was newly engineered. With a full digital instrument display and multimedia system with tailor-made information and music, it provided a full-on user experience for all.
“The use of blue luminous light complemented the atmosphere of the launch.”
“Towering steel displays showcased the brand in full class and glory.”
