The latest brand activation experience by Jo Malone London featured some of the brand’s most iconic fragrances and lifestyle products in time with Mother’s Day. The products were displayed on custom visual merchandising displays set amongst a garden and a floral-themed set-up. Life-sized installations featured multiple intricate flower cut-outs, placed around the product displays to portray nature-inspired aesthetics indoors.
Client
Jo Malone London
Venue
ION Orchard
Categories
Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
A curated selection of gifts was displayed on bespoke product shelvings, including a custom-built cabinet and life-sized dinosaurs decorated with faux foliage. The iconic ribbon-tied cream and black boxes decorated the area with a display of gift sets and flowers. As a part of this brand activation experience, visitors were offered custom calligraphy and product engraving services for a special gifting experience with a personal touch.
“The latest pop-up by Jo Malone London featured some of the brand's most iconic fragrances and lifestyle products in a garden and a floral-themed set-up.”
“Life-sized topiary dinosaurs were spotted from afar, hiding behind landscapes to create a playful and light-hearted atmosphere.”
