Dioriviera Pop-Up 2024

This summer, the House of Dior presents its latest Dioriviera collection at ION Orchard, featuring the brand’s iconic fragrances, skincare, and makeup essentials alongside limited edition selections from La Collection Privée Christian Dior.  

Complementing the visual showcase, the fit-out of the space features illuminated niches, shelvings, and display counters with gold laminate trimmings, paired with a fluted rattan finish. To complete the look of the pop-up, raffia-textured furnishings and a dainty decorative pushcart befitting an elegant tropical holiday were assembled to bring a sense of whimsicality to the retail experience.

Client

Dior Beauty

Venue

ION Orchard

Scope

  • Fabrication
  • Installation and Dismantling
  • Project Management

“Inspired by the ambience of a Mediterranean beach vacation, the showcase is adorned in the collection's vibrant coral pink Toile de Jouy motif and light wood-toned accents, capturing the essence of a luxurious seaside resort.”

In line with the theme of the pop-up, the structure of the build boasts a limewash finish completed with fluted wall panels, enhancing the overall aesthetic with a hint of elegance. Overhead, a canvas in a matching bright coral motif was draped across the matte white poles to form a wave-like pattern, adding a touch of summer flair.