The House of Dior celebrated the end of the year with an exclusive Dior Beauty brand activation event. Titled The Atelier of Dreams, the campaign drew inspiration from Le Château de La Colle Noire—Christian Dior’s beloved retreat in the South of France.
Nestled in the heart of the Orchard Road district, The Atelier of Dreams featured a grand installation comprising a trio of experiential zones: The Exceptional Chandelier, The Immersive Room, and The Dining Hall. A quartet of resplendent cypress trees wrapped in garlands enveloped the entrance to the experience, taking inspiration from the tranquil gardens along the long alleys of the château.
Client
Dior Beauty
Venue
ION Orchard
Scope
- Fabrication
- Installation
- Project Management
The interior design of the central area featured an installation inspired by the main theme of the campaign visuals—an enchanting pattern of mythological creatures and florals prominently displayed throughout the installation. Christian Dior logo charms and stars were showcased on individual hanging light strips, tucked into the corners of the room. Fabric lightbox panels and hanging charms reflected off the mirror-glass wall and ceiling panels, captivating visitors and evoking the allure of starry winter nights.
Greeting visitors as their experience came to an end, The Dining Room invited guests to explore Dior’s iconic selection of perfumes and cosmetic collections, with its interior fit-out adorned in a pattern by Pietro Ruffo. An oval-shaped, custom-made dining table occupied the central space in the room, accompanied by cabinets and display counters, all wrapped in iridescent gold-foiled stickers featuring floral motifs. A moon-shaped niche decorated the ceiling panel above the center of the table, finished in gold mirror laminate and embellished with garlands of Christian Dior charms.
“Personalised holiday gifting services are offered at the bespoke gift station, furnished with an area for wrapping services with bespoke visual merchandising displays, cabinets, and a backdrop, dressed in gold foil patterns.”
