The Atelier of Dreams campaign was launched to promote Dior’s Holiday 2021 makeup collection.
Awe-inspiring gold floral embellishment accompanied with deep navy blue hues exude an air of extravagance. It is a gesture to commemorate the re-opening of the legendary birthplace of Dior – 30 Avenue Montaigne since its closure for renovation in 2019. Featuring the highlights of its building facade in intricate details on the limited edition Rouge Dior minaudiere in this timeless collection.
Client
Dior
Venue
ION Orchard
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
The gorgeous blend of tones chaperoned with gold leaves and flora, lures attention effortlessly and invites guests to be mesmerized by the illusion of the dream-like perfume sets levitation in mid-air as if time stood still.
A design concept as delicate as this requires excellent craftsmanship to present a part of Dior’s heritage into the retail experience, and amplify the beauty of the well-designed products.
“Awe-inspiring gold floral embellishment accompanied deep navy blue hues exude an air of extravagance”
“Excellent craftsmanship is imperative in emanating the delicate flora design”
