Running with an all-pink theme, the pop-up emitted waves of passion and youthfulness. The all-new Dior Addict Stellar Shine lipstick came in three different shades – glazed, metallic, and glittery. With vibrant pigments and 24-hour hydration, the lipsticks were also complemented with a layer of oil and waxes to provide all-around comfort wherever users went. With the theme ‘Be Dior. Be Pink,’ several photo opportunity corners were set up, including a fashion runway and a karaoke booth, offering fans a chance to join in the fun with a hot pink vanity.
Client
Dior
Venue
ION Orchard
Categories
Scope
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“Any visitor could feel like a star strolling down the pink runway in glamour.”
