The Virtual Closet was an interactive concept launched by The Shoppes at Marina Bay Sands to enhance the shopping experience for visitors. The multimedia pop-up brought shoppers to step into a walk-in wardrobe, with interactive unique display cases and digital mirrors to shop a range of latest Fall and Winter collections from luxury brands like TOM FORD, Burberry and Dolce & Gabbana, to name a few.
Client & Venue
Marina Bay Sands
Categories
Scope
- Conceptualisation
- Design
- Fabrication
- Installation and Dismantling
- Project Management
Decked in luminous yellow and contrasting jet black interior, the Virtual Closet radiated a sense of mysterious and classy atmosphere. The use of yellow evokes feelings of positivity and optimism which reflects the mood of shoppers while shopping in the space. The incorporation of black on the other hand, carried the sophistication and elegance of the brands.
“The elegant and chic interiors brightens up the shopper's mood with class.”
