Nestled in the entrance lobby of Paragon Orchard, shoppers were greeted with an aromatic experience featuring Viktor&Rolf’s iconic women’s fragrance, the Flowerbomb collection. Adorned completely in rosy pink, the pop-up store featured a café pavilion resembling the brand’s signature Flowerbomb pink gift box. With emphasis on brand activation, the look was completed with a black V&R ribbon and a wax stamp monogram in a glossy finish.
As a nod to the collection’s floral notes, a giant replica of the diamond-grenade-shaped fragrance bottle was displayed, decorated with floral arrangements slotted in the facets. Various fragrance discovery stations, visual merchandising displays, and a flower workshop activity area were also present, offering shoppers a hands-on retail journey.
Client
Venue
Paragon Orchard
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“Through a dazzling floral café themed experience, shoppers were introduced to a lavish selection of Flowerbomb fragrances.”
Resemblant of the signature V&R flowerbomb gift box, the café pavilion was decorated with stunning floral embellishments. Its vibrant pink countertop featured a range V&R fragrances for shoppers to explore. Capturing the charm of a café, the pavilion also offered a series of mouth-watering gelato, cookies, and mocktails for successful shoppers; a delightful sweet treat for all.
