Valentino’s Act Collection campaign across the world drew inspiration from vintage theatre stages, dramatic red curtains, and the monochromatic tones of Milan’s historical theatre.
The Act Collection was a gesture of love, paying homage to cultural scenes and the closure of theatres across Italy due to the pandemic. The reopening of Milan’s Piccolo Teatro theatre for the Valentino Act show was a bold move and an invitation to aggregation and sharing during a time when these activities were denied.
Client
Valentino
Venue
ION Orchard
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
Dezign Format was delighted to be part of the campaign for Valentino’s Singapore boutiques at ION Orchard and Marina Bay Sands. With extensive years of experience in building visual merchandising displays, we understood the importance of craftsmanship in creating an experience that articulated the true meaning of the brand’s message of inclusivity, diversity, and efforts in sustaining culture.
“The Act Collection is a gesture of love, paying homage to the cultural scenes, and the closure of theatres all over Italy due to the pandemic”
“The red carpet created a prominent visual cue, inviting shoppers to embark on an explorative journey into the world of theatrical colours.”
