UNIQLO : C Pop-Up at ION Orchard invited shoppers to explore the new Summer collection by one of the leading British designers, Clare Waight Keller.
The brand activation was visualised with modern and inviting aesthetics, reflecting the identity of the company and the essence of the new collection. Custom-built retail elevations enclosed the experience, resembling show windows with carpentry details including decorative grills and concealed flexi neon lights.
To achieve a modern, minimalist look, the retail fit-out of the pop-up took on subtle shapes. The supporting pillars of the garment podiums and facade panels were finished with concrete laminates, while custom moulding adorned visual merchandising displays throughout the pop-up.
Client
UNIQLO (Singapore)
Venue
ION Orchard
Categories
Scope
- Fabrication
- Installation & Dismantling
- Project Management
The central kiosk was fabricated to mirror the logo of the collection, with sleek metal poles supporting a light box on top. A pair of round mirrors were suspended from both sides, completed with lighting along the curved edges. Both the kiosk and platform cubes for mannequin displays were outfitted with concealed flexi neon lighting underneath, giving the illusion of being suspended above the floor and adding an elegant touch to the experience.
