Tsubaki Camellia Courtyard Pop-up presented an open-concept brand activation experience, extended across seven experiential zones. Unified by a striking deep crimson red, the pop-up build showcased various furniture and decor elements, each fabricated with intricate detail.
The entrance of the brand activation experience featured a series of walk-through arches, each outfitted with lightboxes and completed with a front-lit logo, accented with gold on the side. Additional standout elements included a miniature salon interior with fully outfitted dressing tables, product visual merchandising displays, and an infinity mirror backdrop crafted in the silhouette of the new Tsubaki bottle.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“A brand activation pop-up extended across seven experiential zones, each uniquely outfitted to offer the most immersive experience to the visitors.”
