Exclusive and refined, the Singapore Suite hosted esteemed guests and dignitaries over the 2024 Singapore Grand Prix weekend. Themed ‘Drive of Champions’, the opulent space featured a visual concept that echoed the speed and adrenaline of the prestigious race, capturing the grandeur and excitement befitting a world-class Formula 1 experience.
Upon entering the Gallery Walkway, guests were greeted by the ‘Drive of Champions’ feature wall. Leveraging the lenticular design concept, the installation comprised individual panels adorned with typographic elements, angled to create a perspective illusion that aligned to form the key phrase of the experience.
Further enhancing interactive exploration, the reverse side of each panel was designed to reveal the triumphs and legacies of the greatest Formula 1 drivers in history as guests journeyed down the walkway.
Venue
F1 Pit Building
Categories
Scope
- Content Creation
- Design
- Fabrication
- Installation and Dismantling
- Project Management
Situated across the main feature wall, a range of curated displays highlighted the evolution of Formula 1 car designs over the decades. Die-cast displays of car models used in the past race seasons were perched atop the informational light boxes, creating an engaging and distinct exhibit.
Completing the showcase, the backdrop featured a custom-built model of a racing car fitted with flexi neon light strips beneath the wheels, accentuating the intricate details and layers of the life-sized bespoke display.
Further down, the walkway showcased the storied history of the Singapore Grand Prix. A replica of the Marina Bay Street Circuit was closely fabricated to mirror the entire track layout, with die-cut angled blurbs positioned along the route to enhance the narrative impact.
Complementing the informative displays, enlarged map pins in an array of vivid colours were fitted onto the track, creating a striking visual showcase.
“Set against the backdrop of Singapore's iconic skyline, the Singapore Suite was curated to incorporate a range of immersive experiences.”