This year’s festive season, Scotts Square embraced the holiday celebration with a modern twist. Titled ‘An Odd-inary Christmas! – Play Different @ Scotts Square’, the mall’s seasonal campaign revolved around a vibrant palette of bold colourways, geometrical shapes, and whimsical Frankenstein-inspired monsters, adding a touch of unique charm to the Christmas décor.
Greeting visitors at the entrance were garlands and an elegant header, designed to resemble a gift box topped with a structured ribbon in polished gold. This festive embellishment stood alongside other captivating holiday decorations, such as three-dimensional monster mascots, decorative disco baubles, and miniature Christmas trees illuminated with cool white flexi lights.
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- Fabrication
- Installation and Dismantling
- Project Management
“Scotts Square was transformed into a whimsical winter wonderland, inviting everyone to revel in a playground of joy and festive fun.”
Elements of the visual concept extended into the interior space of the mall, accented with a six-metre tall Christmas tree as the focal point at the atrium. Adorned with fun contemporary ornaments and garlands, the tree featured two-dimensional die-cut monsters emerging from arched window lightboxes, adding depth to the main decor piece.
