The renowned French luxury fashion house, Roger Vivier, unveiled a dazzling brand activation pop-up in celebration of the brand’s Fall/Winter 2023 collection. In alignment with the collection’s eye-catching and bold approach, an electric and kaleidoscopic visual merchandising display was staged in front of the Maison’s boutique at The Shoppes at Marina Bay Sands.
Stylish heels and statement bags were displayed on mirrored podiums, reflecting the retail space’s dazzling colours to produce a prismatic effect. In a stroke of serendipity, the integrated resort’s golden-hued interior was also mirrored, complementing the golden scissors and adding a lavish touch to the retail pop-up.
Client
Venue
The Shoppes at Marina Bay Sands
Categories
Scope
- Installation and Dismantling
- Project Management
“Brought to life by vibrant colours and an assortment of irregular shapes, the vivid design embodied the dynamic process of artistic creation.”
The sheer complexity of the structure required assembly to be carried out prior to onsite installation. Positioned on a large octagonal platform and supported by stainless steel tubes, the cut-outs were intricately strung together with thin wires to achieve a suspended effect. At the heart of the pop-up, the golden scissors paid homage to Roger Vivier’s masterful and exquisite artistry. Arm lights casted a radiant glow over the showcased products, while a lilac carpet evoked a sense of elegance and softness.
