Passion Made Possible was a unified brand jointly launched by the Singapore Tourism Board and Economic Development Board on 24 August 2017 to expand Singapore’s tourism market and business opportunities. As tourists became more sophisticated in their travel and international purchase choices, this unified brand aimed to communicate Singapore’s value proposition in addressing the concerns of tourists and companies, enabling Singapore to expand internationally. As local and international companies sought to create new products, services, and revolutionary solutions, the initiative sent a powerful signal to the world that it was made possible in Singapore.
Client
Singapore Tourism Board
Agency
PLUS Group
Venue
Infinite Studios
Categories
Scope
- Conceptualisation
- Design
- Fabrication
- Installation and Dismantling
- Project Management
“Local-made products and displays were showcased creatively against various mediums of backdrops, table-tops, sculpture and figures.”