Renowned sportswear brand New Balance hosted an exclusive pop-up experience at Suntec City Atrium, showcasing the brand’s latest athletic footwear collection alongside a curated selection of its performance apparel. In line with the key visuals of the brand, the space was outfitted with a range of bespoke carpentry elements in bold red and white hues.
Complementing the brand’s ‘Run Your Way’ campaign, the carpeted flooring of the pop-up was fabricated to resemble an athletic track, reinforcing the theme of the showcase.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The experience was segregated into four distinct zones, with unique photo opportunities for visitors to engage with the brand.”
