IKEA Alexandra 2024

Renowned home furnishing retailer IKEA refreshed its visual merchandising presentations at the Alexandra outlet, showcasing the latest product range through various standalone displays. In line with the retailer’s classic Scandinavian style, a range of custom carpentry elements were fabricated and installed on-site.

Bespoke display podiums, shelvings and panels in a palette of vibrant colours were used to showcase a curated selection of IKEA’s products. Complementing the visual displays, the foyer was decked with lush plant décor and bamboo pendant lamps, creating a cohesive aesthetic that enhanced the presentation of IKEA’s products.

Venue

IKEA Alexandra

Scope

  • Fabrication
  • Installation
  • Project Management

“Embodying simplicity and modernity, custom carpentry was incorporated into the fabrication, showcasing the retailer’s classic Scandinavian-style furniture pieces in dioramas of various living spaces.”