The centrepiece of a festive décor display at Marina Bay Sands featured an ensemble of lavishly decorated Christmas trees and enchanting carousels. Presented in partnership with Dior Beauty, the showcase added a charming touch to the festive celebrations at one of the most prominent gallerias, Grand Colonnade South.
With a total height of 11 meters, the showpiece presented seven individual displays, built after a detailed inner structural plan that was developed in accordance with the design. The fir branches of the Christmas trees showcased some of the most extravagant decorations ever seen. Handcrafted individually, the ornaments included delicate blooms of dahlia, lily, and magnolia, along with butterflies and exquisite paper lace in a luxurious glossy gold finish.
Client
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
Awards
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Winner – Singapore MICE Awards 2024
Best Environmental Décor of the Year
“Immerse in the festive showcase by watching the enchanting display come to life during the annual Christmas Light-Up, captured during the evening’s celebration.”
Video Credit: Dezign Format
“Reflected in the embodiment of the French fashion House of Dior, the essence of refinement and luxury of the Maison is restated in an immersive holiday showcase.”
Two carousel displays accented decorative perfume decanters elevated above an assembly of Dior Beauty gifts. Complementing the arrangement, a pair of Christmas trees were placed on both sides of the main piece, each ornamented with lavish décor and topped with star charms in shimmering gold. The canopy of the central podium display was decorated with exquisite paper lace paired with suspended Christian Dior charms in matching polished gold.
Located at the fore of the lavish Dior Boutique at Marina Bay Sands, the Dior Beauty Christmas holiday store offered a curated selection of gifts, presented with bespoke personalisation services.
Crafted in accordance with the global concept, the pop-up was adapted to the retail space of the atrium while featuring detailed elements in its décor. Bespoke product display counters were crafted in a matte white finish with a motif in brilliant gold. The centre pillars of the pavilions were decorated with delicate paper lace, suspended from the ceiling canopy, together with lustrous brand charms.
