Cherishing a beloved holiday tradition, the iconic Marina Bay Sands unveiled this season’s festive showcase in collaboration with a luxury House of CHANEL. The CHANEL Winter Tale campaign, inspired by the tale of the snowflake, swathed the Grand Colonnade South in a golden glow of elegant display ensemble.
The story unfolded from a scene of an enchanting dollhouse in warm satin gold, set amongst a snowy winter scene. Gift boxes with elegant bows were captured emerging from the centrepiece, gently topped with iconic CHANEL N°5.
Client
CHANEL
Venue
Categories
Scope
- Fabrication
- Installation and Dismantling
- Project Management
“The enchanting CHANEL Winter Tale campaign was elevated by a bespoke festive installation display, crafted to ensure that every detail exuded timeless elegance and charm of the House.”
Completing the scenery, the two opposite sides house decorative decanters of Maison’s all-time favourite fragrances, reimagined in a snow-coated display with a fine touch of glitter.
Above, the display continued to emerge into a showcase of CHANEL universe, cascading with ornaments of perfume decanters amidst lacy snowflakes, luminous gift boxes, and satin camellia flowers. The lucky number five of Gabrielle Chanel adjoined the birth sign of the Mademoiselle, Leo, along with the silhouettes of the two iconic interlacing ‘Cs’.
The anticipated Christmas Light-Up ceremony, synonymous with the beginning of the festive season, enveloped guests in a dazzling atmosphere, as enchanting melodies filled the air. The evening unfolded with captivating musical and dance performances, bringing the display to life with a spectacular light show. The night culminated in a snowfall of delicate confetti, embodying the magic of a perfect white Christmas.
