In today’s world, experience is consumers’ foremost priority. This is especially true when designing a museum exhibit, where every facet of the exhibition, down to the most minute detail, is crucial in contributing to an unforgettable experience. By emphasising and leveraging experiential design, you can create an engaging showcase that sets guests’ experiences apart, leaving an indelible impression they will want to share far and wide, thus attracting repeat and new visitors alike.
However, what makes a good museum exhibit? Even museums full of valuable artefacts can fall flat without strategic and thoughtful design. In fact, plenty of effort and planning is needed to create exhibits that are functional, educational, and aesthetically-pleasing. Find out how you can get started on transforming your museum exhibit into an experience visitors will remember.
Learn More: Guide To Creating A Stimulating Museum Exhibition Design
1. Embrace Smartphone Culture
Instead of discouraging the use of smartphones, why not utilise these devices to create guided museum tours that walk participants through your exhibit? With digital technology at your fingertips, it is easier than ever to create immersive showcases that elevate guests’ experiences into something more engaging.
Instead of allowing your visitors to wander aimlessly, leaving them uninterested and disconnected, consider incorporating QR codes or leveraging applications that allow them to create their personal tours of the exhibit, enabling them to learn more about the pieces they see and discover similar works at their own pace. You can even include fun bonus content digitally to avoid overloading your displays with too much information that guests might overlook.
2. Create Exhibits That Encourage Visitors To Share Their Experience Online
Word-of-mouth can be a powerful marketing tool to attract those who may not be aware of your exhibit to visit. However, you must have unique exhibits that encourage visitors to share their experiences and spread the word.
To achieve this, consider creating eye-catching spaces throughout the museum where your guests will be compelled to take pictures. This can come in the form of a photography wall or an attractive museum exhibition design. Pair your social media-friendly museum exhibits with a unique hashtag dedicated to your display and incentivise visitors to use these tags when sharing a photo or video of your showcase online.
3. Tell An Engaging Story
The layout and displays featured in your exhibit should be carefully designed and planned, creating a cohesive experience that conveys a larger message to visitors. As such, always have a big picture in mind when you design your museum exhibition. Your showcase should naturally guide guests through the physical space by keeping them engaged with the story you want to tell through your exhibit. This way, visitors can leave the museum with a deeper understanding of the subject matter, making it easier for them to share what they have learned with friends while wanting to find out more.
In addition, consider incorporating graphic design to create interest, flow, and focus while bringing your exhibit to life. Whether they are signs, labels, or banners, these graphics can effectively direct traffic flow while creating a cohesive visual narrative that complements the theme of your exhibit. With the right experiential design, visitors become engaged participants rather than casual observers, allowing them to immerse themselves in the experience.
4. Make The Visit Interactive
To encourage repeat visits, building strong consumer engagement is crucial. By creating immersive and interactive exhibits, it converts visitors into engaged participants, motivating them to revisit and relieve their past experiences.
Fortunately, in a world where technology has become the norm, you have a broad range of options to deliver that ‘wow factor’. While we previously mentioned utilising smartphones to immerse visitors in the exhibit and hold their attention, that is just one of many exciting possibilities technology offers.
While interactive kiosks and video monitors are the common options that come to mind, you can go beyond physical displays. For instance, virtual reality (VR) headsets can appeal to visitors of all ages, providing them with a more immersive, interactive, and memorable experience.
Your museum exhibit should be more than just a physical space. It should also be an avenue for engaging and interactive learning. By working with the right museum exhibition design company, you can elevate your displays and create immersive exhibits that educate visitors and inspire them to share their experiences.
At Dezign Format, we are a trusted design and build specialist with more than 35 years of experience in the industry. In addition to delivering uniquely tailored museum experiences, we specialise in providing clients with successful experiential marketing and events management solutions.
Contact us to learn how we can help transform your museum exhibition design today!