{"id":17122,"date":"2021-07-13T10:12:14","date_gmt":"2021-07-13T10:12:14","guid":{"rendered":"https:\/\/dezignformatweb.oomdcstaging.com\/services-copy\/"},"modified":"2024-12-26T12:02:49","modified_gmt":"2024-12-26T04:02:49","slug":"services-brand-activation","status":"publish","type":"page","link":"https:\/\/dezignformat.com\/services\/brand-activation\/","title":{"rendered":"Services &#8211; Brand Activation"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;7295&#8243; bg_position=&#8221;center bottom&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;12%&#8221; bottom_padding=&#8221;8%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; color_overlay=&#8221;#000000&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;350&#8243; bg_image_animation=&#8221;fade-in&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fast&#8221; shape_type=&#8221;mountains&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;center&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h1 style=\"text-align: center;\">Brand Activation<\/h1>\n[\/vc_column_text][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; text_color=&#8221;#ffffff&#8221; content_alignment=&#8221;center&#8221; mobile_content_alignment=&#8221;inherit&#8221; text_content=&#8221;People may forget the date, music, and experience, but never the emotions. We help companies market and showcase their brand and projects through fully customised concepts and solutions. We believe effective brand activation is the ability to build lasting connections with audiences through experiential design, marketing, and immersive experiences.&#8221;]A well-known and respected Turnkey Design Build specialist in the industry.<\/p>\n<p>An integrated spatial-design practice, with more than 30 years of experience in:[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; vertically_center_columns=&#8221;true&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; constrain_group_2=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; left_margin=&#8221;0&#8243; top_margin_phone=&#8221;3%&#8221; constrain_group_5=&#8221;yes&#8221; bottom_margin_phone=&#8221;3%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeIn&#8221;]\n<h3 style=\"text-align: center;\">We study your brand to bring out your story<\/h3>\n<p style=\"text-align: center;\">Successful brand activation campaigns today are created with strategies that inspire and attract target audiences. After all, we would remember inclusive experiences and interactive moments.<\/p>\n<p style=\"text-align: center;\">Brand activation incorporates captivating visual presentations such as enticing exhibition booths and pop-up store displays, alongside immersive experiences. We bring your audiences to a journey of emotions through creative conceptualisation and usage of various multimedia mediums across our build. With our extensive design and build solutions, our team helps clients to successfully launch brand activation campaigns that engage audiences and foster brand loyalty.<\/p>\n[\/vc_column_text][nectar_btn size=&#8221;small&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; button_id=&#8221;lsapt&#8221; text=&#8221;Let\u2019s Connect&#8221; url=&#8221;\/contact&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;20px&#8221; top_margin_tablet=&#8221;0&#8243; top_margin_phone=&#8221;0&#8243; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_image_with_hotspots image=&#8221;19324&#8243; preview=&#8221;https:\/\/dezignformat.com\/wp-content\/uploads\/2023\/08\/dezign-format-brand-activation-la-mer-private-event-image-1.webp&#8221; color_1=&#8221;Accent-Color&#8221; hotspot_icon=&#8221;plus_sign&#8221; tooltip=&#8221;hover&#8221; tooltip_shadow=&#8221;none&#8221;][nectar_hotspot left=&#8221;39.69777635504813%&#8221; top=&#8221;73.76334455524234%&#8221; position=&#8221;top&#8221;]Identifying key business objectives and target audiences.[\/nectar_hotspot][nectar_hotspot left=&#8221;27.5719%&#8221; top=&#8221;32.2614%&#8221; position=&#8221;top&#8221;]Strategising experiences to drive maximum engagements. [\/nectar_hotspot][nectar_hotspot left=&#8221;67.18086486899921%&#8221; top=&#8221;53.749382456963666%&#8221; position=&#8221;top&#8221;]Evoking emotional engagements through experiential brand activation.[\/nectar_hotspot][\/nectar_image_with_hotspots][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;3%&#8221; left_padding_desktop=&#8221;5%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;5%&#8221; top_padding_phone=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;default&#8221;]\n<h3 style=\"text-align: center;\">Brand Activation Projects<\/h3>\n[\/split_line_heading]\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"portfolio-wrap \">\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<span class=\"portfolio-loading  none\">   <\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"row portfolio-items no-masonry  \" data-rcp=\"false\" data-masonry-type=\"default\" data-ps=\"8\" data-starting-filter=\"\" data-gutter=\"default\" data-categories-to-show=\"brand-activation\" data-bypass-cropping=\"\" data-lightbox-only=\"0\" data-col-num=\"cols-3\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"col span_4  element brand-activation events-exhibitions \"  data-project-cat=\"brand-activation events-exhibitions \" data-default-color=\"true\" data-title-color=\"\" data-subtitle-color=\"\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"inner-wrap animated\" data-animation=\"none\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"work-item style-2\" data-custom-content=\"off\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"size- skip-lazy\" src=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/03\/Neutrogena-2025-@-New-Bahru-Thumbnail-600x403.webp\" alt=\"Neutrogena No Compromise New Bahru Beauty to a Science\" height=\"403\" width=\"600\" srcset=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/03\/Neutrogena-2025-@-New-Bahru-Thumbnail-900x604.webp 900w, https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/03\/Neutrogena-2025-@-New-Bahru-Thumbnail-600x403.webp 600w, https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/03\/Neutrogena-2025-@-New-Bahru-Thumbnail-400x269.webp 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info-bg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info\">\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dezignformat.com\/portfolio\/neutrogena-beauty-to-a-science\/\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"vert-center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Neutrogena Inner Circle Event: &#8216;Beauty to a Science&#8217;<\/h3> \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"next-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 39 12\"><line class=\"top\" x1=\"23\" y1=\"-0.5\" x2=\"29.5\" y2=\"6.5\" stroke=\"#ffffff;\"\/><line class=\"bottom\" x1=\"23\" y1=\"12.5\" x2=\"29.5\" y2=\"5.5\" stroke=\"#ffffff;\"\/><\/svg><span class=\"line\"><\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--\/vert-center-->\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div><!--work-item-->\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div><!--\/inner-wrap-->\r\n\t\t\t\t\t\t<\/div><!--\/col-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"col span_4  element brand-activation commercial-retail-fit-out \"  data-project-cat=\"brand-activation commercial-retail-fit-out \" data-default-color=\"true\" data-title-color=\"\" data-subtitle-color=\"\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"inner-wrap animated\" data-animation=\"none\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"work-item style-2\" data-custom-content=\"off\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"size- skip-lazy\" src=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/02\/Dior-Lip-Glow-Pop-Up-Thumbnail-600x403.webp\" alt=\"Dior Lip Glow Pop-Up Indonesia Brand Activation Thumbnail Banner\" height=\"403\" width=\"600\" srcset=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/02\/Dior-Lip-Glow-Pop-Up-Thumbnail-900x604.webp 900w, https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/02\/Dior-Lip-Glow-Pop-Up-Thumbnail-600x403.webp 600w, https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/02\/Dior-Lip-Glow-Pop-Up-Thumbnail-400x269.webp 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info-bg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info\">\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dezignformat.com\/portfolio\/dior-beauty-lip-glow-pop-up\/\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"vert-center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Dior Beauty Lip Glow Pop-Up<\/h3> \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"next-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 39 12\"><line class=\"top\" x1=\"23\" y1=\"-0.5\" x2=\"29.5\" y2=\"6.5\" stroke=\"#ffffff;\"\/><line class=\"bottom\" x1=\"23\" y1=\"12.5\" x2=\"29.5\" y2=\"5.5\" stroke=\"#ffffff;\"\/><\/svg><span class=\"line\"><\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--\/vert-center-->\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div><!--work-item-->\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div><!--\/inner-wrap-->\r\n\t\t\t\t\t\t<\/div><!--\/col-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"col span_4  element brand-activation festive-decor \"  data-project-cat=\"brand-activation festive-decor \" data-default-color=\"true\" data-title-color=\"\" data-subtitle-color=\"\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"inner-wrap animated\" data-animation=\"none\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"work-item style-2\" data-custom-content=\"off\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"size- skip-lazy\" src=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/12\/mbs-chanel-winter-tale-header-banner-600x403.webp\" alt=\"Marina Bay Sands Christmas Light-Up CHANEL Winter Tale\" height=\"403\" width=\"600\" srcset=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/12\/mbs-chanel-winter-tale-header-banner-900x604.webp 900w, https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/12\/mbs-chanel-winter-tale-header-banner-600x403.webp 600w, https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/12\/mbs-chanel-winter-tale-header-banner-400x269.webp 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info-bg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info\">\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dezignformat.com\/portfolio\/chanel-winter-tale\/\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"vert-center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Marina Bay Sands, CHANEL Winter Tale<\/h3> \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"next-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 39 12\"><line class=\"top\" x1=\"23\" y1=\"-0.5\" x2=\"29.5\" y2=\"6.5\" stroke=\"#ffffff;\"\/><line class=\"bottom\" x1=\"23\" y1=\"12.5\" x2=\"29.5\" y2=\"5.5\" stroke=\"#ffffff;\"\/><\/svg><span class=\"line\"><\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--\/vert-center-->\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div><!--work-item-->\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div><!--\/inner-wrap-->\r\n\t\t\t\t\t\t<\/div><!--\/col-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"col span_4  element brand-activation festive-decor \"  data-project-cat=\"brand-activation festive-decor \" data-default-color=\"true\" data-title-color=\"\" data-subtitle-color=\"\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"inner-wrap animated\" data-animation=\"none\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"work-item style-2\" data-custom-content=\"off\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"size- skip-lazy\" src=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/12\/dior-the-ball-of-dreams-image-main-banner-600x403.webp\" alt=\"Dior The Ball Of Dreams Holiday Brand Activation Campaign\" height=\"403\" width=\"600\" srcset=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/12\/dior-the-ball-of-dreams-image-main-banner-900x604.webp 900w, https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/12\/dior-the-ball-of-dreams-image-main-banner-600x403.webp 600w, https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/12\/dior-the-ball-of-dreams-image-main-banner-400x269.webp 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info-bg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info\">\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dezignformat.com\/portfolio\/dior-the-ball-of-dreams\/\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"vert-center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Christmas 2024: The Dior Ball of Dreams<\/h3> \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"next-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 39 12\"><line class=\"top\" x1=\"23\" y1=\"-0.5\" x2=\"29.5\" y2=\"6.5\" stroke=\"#ffffff;\"\/><line class=\"bottom\" x1=\"23\" y1=\"12.5\" x2=\"29.5\" y2=\"5.5\" stroke=\"#ffffff;\"\/><\/svg><span class=\"line\"><\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--\/vert-center-->\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div><!--work-item-->\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div><!--\/inner-wrap-->\r\n\t\t\t\t\t\t<\/div><!--\/col-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"col span_4  element brand-activation commercial-retail-fit-out \"  data-project-cat=\"brand-activation commercial-retail-fit-out \" data-default-color=\"true\" data-title-color=\"\" data-subtitle-color=\"\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"inner-wrap animated\" data-animation=\"none\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"work-item style-2\" data-custom-content=\"off\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"size- skip-lazy\" src=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/02\/New-Balance-1080v14-Suntec-Thumbnail-600x403.webp\" alt=\"New Balance 1080v14 Suntec City Brand Activation Thumbnail Banner\" height=\"403\" width=\"600\" srcset=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/02\/New-Balance-1080v14-Suntec-Thumbnail-900x604.webp 900w, https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/02\/New-Balance-1080v14-Suntec-Thumbnail-600x403.webp 600w, https:\/\/dezignformat.com\/wp-content\/uploads\/2025\/02\/New-Balance-1080v14-Suntec-Thumbnail-400x269.webp 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info-bg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info\">\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dezignformat.com\/portfolio\/new-balance-fresh-foam-1080-pop-up\/\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"vert-center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>New Balance Fresh Foam X 1080v14 \u2063Pop-Up<\/h3> \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"next-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 39 12\"><line class=\"top\" x1=\"23\" y1=\"-0.5\" x2=\"29.5\" y2=\"6.5\" stroke=\"#ffffff;\"\/><line class=\"bottom\" x1=\"23\" y1=\"12.5\" x2=\"29.5\" y2=\"5.5\" stroke=\"#ffffff;\"\/><\/svg><span class=\"line\"><\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--\/vert-center-->\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div><!--work-item-->\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div><!--\/inner-wrap-->\r\n\t\t\t\t\t\t<\/div><!--\/col-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"col span_4  element brand-activation commercial-retail-fit-out \"  data-project-cat=\"brand-activation commercial-retail-fit-out \" data-default-color=\"true\" data-title-color=\"\" data-subtitle-color=\"\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"inner-wrap animated\" data-animation=\"none\">\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"work-item style-2\" data-custom-content=\"off\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"size- skip-lazy\" src=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/09\/roger-vivier-op-tical-pop-up-banner-600x403.webp\" alt=\"Roger Vivier &#039;VIVIER OP-TICAL&#039; pop-up\" height=\"403\" width=\"600\" srcset=\"https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/09\/roger-vivier-op-tical-pop-up-banner-900x604.webp 900w, https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/09\/roger-vivier-op-tical-pop-up-banner-600x403.webp 600w, https:\/\/dezignformat.com\/wp-content\/uploads\/2024\/09\/roger-vivier-op-tical-pop-up-banner-400x269.webp 400w\" sizes=\"(min-width: 1000px) 33.3vw, (min-width: 690px) 50vw, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info-bg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"work-info\">\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dezignformat.com\/portfolio\/roger-vivier-fw24-optical-pop-up\/\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"vert-center\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Roger Vivier &#8216;VIVIER OP-TICAL&#8217; Pop-Up<\/h3> \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"next-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 39 12\"><line class=\"top\" x1=\"23\" y1=\"-0.5\" x2=\"29.5\" y2=\"6.5\" stroke=\"#ffffff;\"\/><line class=\"bottom\" x1=\"23\" y1=\"12.5\" x2=\"29.5\" y2=\"5.5\" stroke=\"#ffffff;\"\/><\/svg><span class=\"line\"><\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--\/vert-center-->\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div><!--work-item-->\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div><!--\/inner-wrap-->\r\n\t\t\t\t\t\t<\/div><!--\/col-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div><!--\/portfolio-->\r\n\t\t\t<\/div><!--\/portfolio wrap-->\r\n\t\t\t\r\n\t\t\t[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; 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gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;center&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\">About<br \/>\nBrand Activation<\/h2>\n[\/vc_column_text][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; text_color=&#8221;#000000&#8243; content_alignment=&#8221;center&#8221; mobile_content_alignment=&#8221;inherit&#8221; text_content=&#8221;Brand activation refers to a marketing strategy aimed at increasing brand awareness, visibility, and engagement among target audiences. It entails a process of building your brand&#8217;s image and engaging with audiences in a way that fosters brand loyalty, generates excitement, and drives desired actions. Successful brand activation techniques involve creating tailored campaigns that forge deep emotional connections and foster engaging conversations through impactful and creative storytelling strategies.&#8221;]A well-known and respected Turnkey Design Build specialist in the industry.<\/p>\n<p>An integrated spatial-design practice, with more than 30 years of experience in:[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;30px&#8221; vertically_center_columns=&#8221;true&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;4%&#8221; left_padding_tablet=&#8221;2%&#8221; top_padding_phone=&#8221;7%&#8221; left_padding_phone=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;home-projects fix-image-height adjust-height-on-laptop&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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font_style=&#8221;h2&#8243; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; text_content=&#8221;Brand Activation Services&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeIn&#8221;]Brand activation encompasses a wide range of strategies and tactics, including experiential activations, product launches or sampling campaigns, each offering unique opportunities to immerse your audience.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; top_margin=&#8221;4%&#8221; bottom_margin=&#8221;4%&#8221; top_margin_phone=&#8221;15%&#8221; bottom_margin_phone=&#8221;8%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; 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flickity_formatting=&#8221;default&#8221; desktop_cols_flickity=&#8221;3&#8243; desktop_small_cols_flickity=&#8221;3&#8243; tablet_cols_flickity=&#8221;1&#8243; flickity_controls=&#8221;touch_total&#8221; flickity_touch_total_icon_color=&#8221;default&#8221; color=&#8221;extra-color-2&#8243; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;no-wrap&#8221; flickity_spacing=&#8221;default&#8221; column_padding=&#8221;0&#8243; flickity_element_spacing=&#8221;20px&#8221; border_radius=&#8221;none&#8221;][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763670-4&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763671-3&#8243;][fancy_box box_style=&#8221;image_above_text_underline&#8221; image_url=&#8221;19806&#8243; image_aspect_ratio=&#8221;1-1&#8243; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; min_height=&#8221;400&#8243;]\n<h3>Product Launch<\/h3>\n<p>Product launch campaigns strive to captivate the audience with the use of enticing interior and window showcase displays, announcing the debut of a new product.[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763686-0&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763687-7&#8243;][fancy_box box_style=&#8221;image_above_text_underline&#8221; image_url=&#8221;19796&#8243; image_aspect_ratio=&#8221;1-1&#8243; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; min_height=&#8221;300&#8243;]\n<h3>Pop-Up Store<\/h3>\n<p>One of the most popular brand activation strategies, pop-up stores offer brands a unique opportunity to immerse the target audience in a diverse range of multisensory experiences.[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763710-7&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763711-10&#8243;][fancy_box box_style=&#8221;image_above_text_underline&#8221; image_url=&#8221;19805&#8243; image_aspect_ratio=&#8221;1-1&#8243; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; min_height=&#8221;300&#8243;]\n<h3>In-Store Activation<\/h3>\n<p>In-store retail activations present an innovative approach by introducing appealing visual displays within existing stores, effectively engaging shoppers and enticing them to make purchases.[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763719-6&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763719-5&#8243;][fancy_box box_style=&#8221;image_above_text_underline&#8221; image_url=&#8221;19808&#8243; image_aspect_ratio=&#8221;1-1&#8243; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; min_height=&#8221;300&#8243;]\n<h3>Sampling Campaign<\/h3>\n<p>Product sampling campaigns serve as a valuable strategy for brands to enhance their visibility by offering the audience a unique experience of the products.[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763727-1&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763728-1&#8243;][fancy_box box_style=&#8221;image_above_text_underline&#8221; image_url=&#8221;19807&#8243; image_aspect_ratio=&#8221;1-1&#8243; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; min_height=&#8221;300&#8243;]\n<h3>Industry Events<\/h3>\n<p>Industry events provide brands with a unique platform to increase their visibility while at the same time showcasing products or services and connecting industry leaders and partners.[\/fancy_box][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;30px&#8221; vertically_center_columns=&#8221;true&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;4%&#8221; left_padding_tablet=&#8221;2%&#8221; top_padding_phone=&#8221;16%&#8221; left_padding_phone=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;home-projects&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; top_margin_tablet=&#8221;4%&#8221; top_margin_phone=&#8221;3%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;twist-in&#8221; font_style=&#8221;h2&#8243; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; text_content=&#8221;Brand Activation Projects&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;fadeIn&#8221;]<span id=\"m_3628721701562258041gmail-docs-internal-guid-f05b13b0-7fff-5a74-4fd5-f681ad4684c8\">With years of conceptualising brand activation projects in Singapore and abroad, we create experiences to strengthen brand positioning and engagements.<\/span>[\/vc_column_text][nectar_cta btn_style=&#8221;arrow-animation&#8221; heading_tag=&#8221;h6&#8243; text_color=&#8221;#000000&#8243; button_color=&#8221;default&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; constrain_group_3=&#8221;yes&#8221; display=&#8221;block&#8221; link_text=&#8221;VIEW MORE&#8221; margin_top=&#8221;15&#8243; url=&#8221;\/projects\/all\/&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; top_margin=&#8221;8%&#8221; bottom_margin=&#8221;8%&#8221; top_margin_phone=&#8221;15%&#8221; bottom_margin_phone=&#8221;18%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][carousel script=&#8221;flickity&#8221; flickity_formatting=&#8221;default&#8221; desktop_cols_flickity=&#8221;3&#8243; desktop_small_cols_flickity=&#8221;3&#8243; tablet_cols_flickity=&#8221;1&#8243; flickity_controls=&#8221;touch_total&#8221; flickity_touch_total_icon_color=&#8221;default&#8221; color=&#8221;extra-color-2&#8243; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;no-wrap&#8221; flickity_spacing=&#8221;default&#8221; column_padding=&#8221;0&#8243; flickity_element_spacing=&#8221;20px&#8221; border_radius=&#8221;5px&#8221;][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763774-2&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763774-8&#8243;][fancy_box box_style=&#8221;hover_desc&#8221; icon_family=&#8221;none&#8221; image_url=&#8221;25152&#8243; hover_color=&#8221;accent-color&#8221; box_alignment=&#8221;left&#8221; hover_desc_bg_animation=&#8221;long_zoom&#8221; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; link_url=&#8221;https:\/\/dezignformat.com\/portfolio\/dior-the-ball-of-dreams\/&#8221; min_height=&#8221;300&#8243; hover_content=&#8221;This holiday season, Dior presented The Ball of Dreams, an immersive experience where timeless elegance met seasonal enchantment.&#8221;]\n<h6>BRAND ACTIVATION<\/h6>\n<h3>Christmas 2024: The Dior Ball of Dreams<\/h3>\n[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763789-2&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763789-5&#8243;][fancy_box box_style=&#8221;hover_desc&#8221; icon_family=&#8221;none&#8221; image_url=&#8221;24113&#8243; hover_color=&#8221;accent-color&#8221; box_alignment=&#8221;left&#8221; hover_desc_bg_animation=&#8221;long_zoom&#8221; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; link_url=&#8221;https:\/\/dezignformat.com\/portfolio\/roger-vivier-fw24-optical-pop-up\/&#8221; min_height=&#8221;300&#8243; hover_content=&#8221;Celebrating the launch of the FW2024 Collection, Roger Vivier unveiled the latest \u2018VIVIER OP-TICAL\u2019 pop-up, marking its first international stop in Singapore.&#8221;]\n<h6>BRAND ACTIVATION<\/h6>\n<h3>Roger Vivier \u2018VIVIER OP-TICAL\u2019 Pop-Up<\/h3>\n[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763800-4&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763800-3&#8243;][fancy_box box_style=&#8221;hover_desc&#8221; icon_family=&#8221;none&#8221; image_url=&#8221;23500&#8243; hover_color=&#8221;accent-color&#8221; box_alignment=&#8221;left&#8221; hover_desc_bg_animation=&#8221;long_zoom&#8221; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; link_url=&#8221;https:\/\/dezignformat.com\/portfolio\/tods-giardino-italiano\/&#8221; image_size=&#8221;large&#8221; min_height=&#8221;300&#8243; hover_content=&#8221;Themed \u2018Giardino Italiano\u2019, Tod\u2019s latest retail pop-up at Marina Bay Sands unveiled its new season\u2019s essentials from the Spring-Summer 2024 collection.&#8221;]\n<h6>BRAND ACTIVATION<\/h6>\n<h3>Tod\u2019s \u2018Giardino Italiano\u2019<\/h3>\n[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763811-4&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763811-4&#8243;][fancy_box box_style=&#8221;hover_desc&#8221; icon_family=&#8221;none&#8221; image_url=&#8221;15860&#8243; hover_color=&#8221;accent-color&#8221; box_alignment=&#8221;left&#8221; hover_desc_bg_animation=&#8221;long_zoom&#8221; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; link_url=&#8221;\/portfolio\/the-macallan-m-collection\/&#8221; min_height=&#8221;300&#8243; hover_content=&#8221;As part of the release of &#8216;The M Collection&#8217;, The Macallan presented an exclusive multi-sensory pop-up experience, remarked for its custom-made facade design and interior fit-out features.&#8221;]\n<h6>BRAND ACTIVATION<\/h6>\n<h3>The Macallan \u2018M Collection\u2019<\/h3>\n[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763822-7&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763822-6&#8243;][fancy_box box_style=&#8221;hover_desc&#8221; icon_family=&#8221;none&#8221; image_url=&#8221;15877&#8243; hover_color=&#8221;accent-color&#8221; box_alignment=&#8221;left&#8221; hover_desc_bg_animation=&#8221;long_zoom&#8221; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; link_url=&#8221;\/portfolio\/cartier-into-the-wild\/&#8221; min_height=&#8221;300&#8243; hover_content=&#8221;A travelling brand activation experience &#8216;Into The Wild&#8217; by Cartier, relished the visitors in an immersive experience through the history of the jeweller\u2019s signature artistry emblem, The Panth\u00e8re.&#8221;]\n<h6>BRAND ACTIVATION<\/h6>\n<h3>Cartier &#8216;Into the Wild&#8217;<\/h3>\n[\/fancy_box][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_font_color=&#8221;#ffffff&#8221; simple_slider_color_overlay=&#8221;#000000&#8243; simple_slider_overlay_strength=&#8221;0.3&#8243; id=&#8221;1729239763829-7&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1729239763830-4&#8243;][fancy_box box_style=&#8221;hover_desc&#8221; icon_family=&#8221;none&#8221; image_url=&#8221;7453&#8243; hover_color=&#8221;accent-color&#8221; box_alignment=&#8221;left&#8221; hover_desc_bg_animation=&#8221;long_zoom&#8221; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221; image_size=&#8221;large&#8221; link_url=&#8221;\/portfolio\/iwc-150th-anniversary-exhibition\/&#8221; min_height=&#8221;300&#8243; hover_content=&#8221;In celebration of its 150th Anniversary, IWC Schaffhausen hosted a retrospective exhibition which was fitted with a bespoke set-up dedicated to the most precise pieces of all time.&#8221;]\n<h6>Brand Activation<\/h6>\n<h3>IWC 150th Anniversary Exhibition<\/h3>\n[\/fancy_box][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#e5deda&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;bottom-footer&#8221; color_overlay=&#8221;#ffffff&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;top_to_bottom&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fast&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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