Valentino’s Act Collection campaign across the world draws inspiration from vintage theatre stage, dramatic red curtains and monochromatic tones of Milan’s historical theatre.
The Act Collection is a gesture of love, paying homage to the cultural scenes, and the closure of theatres all over Italy due to the pandemic. The reopening of Milan’s Piccolo Teatro theatre for the Valentino Act show is a bold move, and an invitation to aggregation and sharing when these activities are denied.
Dezign Format is delighted to be part of the campaign for Valentino’s Singapore boutiques at ION Orchard and Marina Bay Sands. With extensive years of experience in building visual merchandising display, we understand the importance of craftmanship to create an experience that articulates the true meaning of the brand’s message of inclusivity, diversity and effort in sustaining culture.
“The Act Collection is a gesture of love, paying homage to the cultural scenes, and the closure of theatres all over Italy due to the pandemic”
“The red carpet creates a prominent visual cue, inviting shoppers to take on an explorative journey into the world of theatrical colours”