The North Face celebrated the grand opening of its new outerwear store at The Shoppes at Marina Bay Sands with a pop-up event. Located right outside the physical store, the pop-up showcased the launch of their new ICON series of wearables with functionality and versatility. Reintroduced styles of their 1996 Retro Nuptse Jacket, 95′ Retro Denali Jacket,1990 Mountain Jacket and 1978 Base camp duffel bag were also featured exclusively at the store.
The pop-up was designed with the usage and focus on The North Face’s iconic colours of red, yellow and blue. Neon lights filled the space giving off great aesthetic pleasures and posing as great photo opportunities for the media and customers to celebrate the drop of the new collection.
“The neon lights could be seen radiating from afar, attracting shopper’s interests and exciting fans.”