Prada Glow is a travelling campaign first debuted in Paris, featuring a series of contemporary pop-up store experience accented with incandesce amethyst and intergalactic silvers making its round to 9 iconic cities including Bangkok, New York and more.
At the heart of the Prada Universe, lies the fulcrum of the pop-up store. You will find a 10-meter tall standing Trellis bedecked in Prada logos interlaced in prismatic shapes, erected with polished silver bars.
The combination of alluring chromatic lights and use of essential lines creates an ultra-modernistic space that accentuates the sophisticated brand, and draws audience into exploring its equally offbeat yet timeless silhouette pieces designed in embellished purism. Fabricating strong geometric designs with elaborated play on light and shadow, involves precision in achieving architectural and technical accuracy, which only experienced craftsmen can deliver.
“The combination of alluring chromatic lights and use of geometric lines creates an ultra-modernistic space that accentuates the sophisticated brand”
“Fabricating the illuminated tower with prismatic motif requires intricate craftsmanship and precision to achieve architectural and technical accuracy”