Magnum ‘Pleasure Garden’

To celebrate the launch of the new Magnum Macadamia Salted Caramel ice cream, Magnum invited their fans across a 3-day event located at CHIJMES. The event consisted of 3 different substations.






  • Conceptualisation
  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

At the Pleasure Pavilion, visitors got to try out the all-new Magnum ice-cream, coated with a thick layer of chocolate ganache, encrusted with roasted macadamia bits that left them savouring after every bite. At the Pleasure Playground, visitors got to engage in a friendly match of chess and put their skills to test.  Not forgetting, The Nursery, where they can learn more about the key ingredient, the Australian macadamia, Magnum used in their creation.

“Embellished in magical lights and dazzling garden trellis, the Magnum Pleasure Garden was an enchanting trail for many.”