Facebook – ONE APAC Conference

In conjunction with Women’s Leadership Day, Facebook executives from around the globe flew to Singapore for the One APAC Conference, discussing topics on the brand’s values and sales innovation. Outside the conference hall, the area was fitted with various unique stations, each with its own purpose and story. Attendees were entertained with an indoor gaming arcade set-up within the convention centre and an interactive ‘outdoor’ corner as they cycled on the electricity-powered bicycle to fuel flashing lights.

Client

Facebook

Agency

AMC Asia

Venue

Marina Bay Sands Expo and Convention Centre

Categories

Scope

  • Design
  • Fabrication
  • Installation and Dismantling
  • Project Management

With displays inspired by various Facebook departments and unmatched tables and chairs, it presented a fun and quirky ambience. Hanging canopy chairs and bean bags could also be found amidst the set-ups. The Life@ station showcased stories of executives at Facebook, while Pride@ and Women@ stations paid tribute to the LGBTQ community and Women’s Leadership Day.

“Donned in neon lighting and dark atmosphere, the game arcade is an immersive corner for attendees to relax into.”

“An interactive bicycle against a futuristic backdrop that lights up upon movement.”