The pop-up store featured a collaboration between Coach and a local artist, Mindflyer, well-known for his abstract, quirky and vibrant design styles. The collection featured graphic t-shirts and Coach’s iconic C118 sneakers embodied with Mindflyer’s creations, bringing the brand to another dimension.
The pop-up sat right outside the physical store, displaying the collection in full view of shoppers passing by. A gallery of Mindflyer’s art installations paying tribute to New York, where Coach was founded, and Marina Bay Sands, where the store is located at, were incorporated for shoppers to admire. Collaboration sneakers with artists from various countries like China, Japan, and United States, making this capsule collection exceptional.
“The use of light boxes with Mindflyer’s artwork brought liveliness to the pop-up and anchored the event well in unison with Coach.”