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Experiential Marketing Activations: 5 Winning Tips For A Successful Campaign

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When it comes to marketing your brand successfully, marketing strategists often talk about creating meaningful connections with your audience. But how do you achieve that? The solution lies in experiential…

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In today's fast-paced and competitive marketplace, businesses need to find new and innovative ways to capture the attention of their target audience. Hence, immersive experiential marketing campaigns have emerged as…
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ISO 20121:2012
ISO 9001:2015
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Energy Efficiency National Partnership Logo
Progressive Wage Mark
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Singapore MICE Sustainability Certification
Singapore MICE Awards 2024 - Finalist - Stand Builder of the Year - Dezign Format
Singapore MICE Awards 2024 - Winner - Environmental Decor of the Year - Dezign Format

Our Story

 

Founded with the idea of offering innovative design and quality build services, Dezign Format is committed to delivering uniquely tailored experiences.

We dedicate ourselves to creating comprehensive design concepts that embody both functionality and creativity. Our professional events management and production teams will guide you to transform your ideas into truly unforgettable events.

With vast expertise in experiential marketing, we understand the importance of bringing your brand to life in a way to create a lasting impression on your audience. Most of all, we stand close to our belief in putting our esteemed clients at the core of our business. Experience the difference by engaging our services at Dezign Format, and let us bring your next idea to life.

GROWTH, DEVELOPMENT, EXPANSION

Our Milestones

GROWTH

1989

Invited for a 4-year project with Plaza Hotel in providing quality craftsmanship for their festive sculptures.

GROWTH

1990

Tapping on our niche, the company landed a festive decoration project with New Park and Concourse.

GROWTH

1991

Sales and Business Development units were added to the company, providing client servicing and conducting business development activities respectively.

GROWTH

1992

The Creative Department was established by our founder – Mr N S Chong, who aims to develop and shape our creatives to be both innovative and visionary.

GROWTH

1993

Partnered with various event management companies and became their appointed contractors for major events, both nationally and internationally.

GROWTH

1995

Numerous project completion and sales resulted in record breakthrough for us.

DEVELOPMENT

1996

Despite the challenges from the Asian Financial Crisis, we moved to our new home at the Woodlands Industrial Park.

DEVELOPMENT

1997

We relocated into a 8,000 square feet workshop and launched an opening ceremony with a total strength of 30 staff.

DEVELOPMENT

1998

With more expertise, we established a print department and invested in various new equipment, specialising in large format printing.

DEVELOPMENT

2000

We saw the ingress of several large scale projects into Singapore as globalisation took place.

DEVELOPMENT

2002

As the global economy was steadily recovering, we took the opportunity to dive deeper in improving our weaknesses and work processes by conducting several management and internal reviews.

DEVELOPMENT

2006

A new management style and revised Standard Operating Procedure opened up newer opportunities for more projects. The results were immediate and it helped us achieve a greater milestones.

DEVELOPMENT

2007

Successful implementation of ISO 9001 Quality Management

DEVELOPMENT

2007

We began to expand internationally and the first ever company retreat was held for all the staff in celebration of our achievements and milestones.

EXPANSION

2008

Our team celebrated Dezign Format’s 20th Anniversary over an appreciation dinner with our partners.

EXPANSION

2009

As we expanded, we relocated to Woodlands Spectrum Industrial, with a factory size of 20000 square feet and total employee count of 65.

EXPANSION

2010

We departmentalised to facilitate better control and maximise the work efficiency for each unit.

EXPANSION

2012

With internal reforms and adjustments, a new financial milestone was set. Forecasting allowed us to look at regional business opportunities.

EXPANSION

2013

We expanded our regional presence by venturing into both Malaysia (Production Office) and the Philippines (Design Office).

EXPANSION

2015

Investments were made to double up the working area to 50000 square feet and automating production with a Robotic Milling Arm.

EXPANSION

2017

Our first Middle Eastern International office in Bahrain was set up to embark on a new market beyond Asia.

EXPANSION

2018

Dezign Format 30th Anniversary! A DF30 Gala Dinner Celebration was held at Gardens by the Bay to thank all the partners, clients and staff.

EXPANSION

2019

The launch of our first original Traveling Exhibition, DinoQuest at Science Centre Singapore. 

EXPANSION

2019

We unveiled a previously unknown dinosaur species named Timumus, discovered by paleontologists Dr Thomas Rich and Patricia Vickers-Rich from Australia.

EXPANSION

2020

Realigned our focus, namely, Corporate Social Responsibility, Increasing Overseas Presence, and Development of in-house IPS.

DEVELOPMENT

2021

Amid the COVID-19 lockdown, Dezign Format launched The Beethoven Experience, winning a Gold Award in the Experiential and Interactive category at the MUSE Creative Awards.

DEVELOPMENT

2023

Dezign Format attained the ISO 20121:2024 – Event Sustainability Management System accreditation, which recognises our efforts in adhering to the international standard for sustainable practices in all aspects of event management.

DEVELOPMENT

2024

Dezign Format was honoured to be awarded the Best Environmental Décor of the Year at Singapore MICE Awards 2024 – Dior Beauty Christmas Décor at Marina Bay Sands 2023.

DEVELOPMENT

2024

Dezign Format achieved a prestigious Gold tier in the Singapore MICE Sustainability Certification (MSC) for excellence in the Stand Builder category.

DEVELOPMENT

2024

Dezign Format was officially certified to be a participant of the LowCarbonSG Programme, where the company seeks to consciously track its carbon footprint and work towards decarbonisation.

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Our Story
Our Founders
CHAIRMAN

N S Chong

“Our founding belief is to place people first and centre the business around them.”

Founder of Dezign Format, Chong had a clear vision to provide sincere design and build service to clients. Since young, he dabbled in various forms of arts, with an exceptional interest and gift in sculpting. With an obsessive passion in design and craft, Chong laid a concrete creative foundation and design philosophy for the company today.

“Our beliefs don’t just define what we do, but what we can achieve.”

Co-founder of Dezign Format, Mike is a forward-looking individual who constantly pushes the company to achieve greater milestones. With his intuitive vision, he is highly adaptive to various challenges and has opened up many business prospects for the company. His strong leadership is an edge that has guided Dezign Format to newer heights over the years.

Chief Executive Officer

Mike Chong

We value functionality

We believe the harmonious existence of aesthetic and function is crucial in driving innovative ideas.

Our clients are our top priority

We strive to understand your brand and create an experience that suits your needs.

One-stop
solution

From design to fabrication, we finesse your ideas with our extensive craftsmanship.

Join The Team

Visionaries or Craftsmen, we want you!

See Careers
Fostering Collaborative Relationship

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